This year's IIHF Ice Hockey World Championship will see ŠKODA unveil their Superb Facelift as a PHEV as well as the SKODA CitigoE electric car. With hours of non-stop action and captivated fans, the tournament offers the ideal platform for brand activations. Find out more ways brands are leveraging the tournament's success to ensure their own.
Regardless if you are in the arena, watching on TV or following on social media, Infront and the IIHF are committed to bringing the action to fans wherever they consume content. Find out more about how the digital strategy keeps fans engaged.