Christoph Heimes has been working as Senior Director of Digital Media, Services and Platforms at Infront since September 2017. He brings with him nearly 15 years of multi-national experience. Most recently, he was YouTube’s Head of Sports in Europe, Middle East
Stephanus Tekle is Director Marketing and Business Development at Infront Germany. He is head of the Marketing, Digital Solutions
Marcel Sandrock is Manager Esports and Gaming at Infront Germany. A "gamer at heart" and active within the sports business ecosystem for almost 12 years Sandrock has been responsible for esports and gaming since 2018. In his previous position as a business
As Founder and Managing Director of STARK eSports agency, Dennis Nirtl has shaped the German esports market for many years. He was previously involved with VfL Wolfsburg helping establish their first professional esports department.
The world of sports marketing has been a constantly changing landscape for the last 50 years and rarely has it been in such a state of flux than right now.
Infront has been a leading global sports marketer for almost two decades. How is the company responding to the changing media landscape, to an increasingly digital sports fan? Where is Infront investing and for which future of sports marketing are they preparing themselves?
Where does the international route of the Bundesliga lead? German clubs, rights holders
As with many other sports leagues worldwide, an increasing number of Bundesliga clubs are discovering and entering the esports arena. The development since 2015 has been rapid with now over 100 clubs worldwide invested in esports teams. The styles of implementation may differ, but often bring along similar basic features such as concentrating on FIFA or working with one or two players. Are clubs fully exploiting the full potential of esports? Is the understanding sufficient and the structures resilient enough that esports can transfer added value to the core football business? And where does the potentials lie to reach the next level? Dennis Nirtl and Marcel Sandrock will give insight on their experience with