The potential for offering multiple rights packages from the same in-stadium advertising space - simultaneously expanding revenues and giving sponsors the power to tailor messages for specific audiences – has inspired several tech companies to explore and develop various virtual advertising solutions.
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Viz Eclipse represents a revolution in the virtual advertising world. It is the solution that any rights holder is looking for since it does not require any adaptations to the TV production workflow and it is capable to overlay any kind of LED boards. This flexibility is the perfect solution for VfL Wolfsburg and gives various opportunities.
I have been exploring the different virtual advertising solutions for a long time and I believe Viz Eclipse with its non-intrusive approach represents the future of such game-changing marketing tools.
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