For 27 years, ŠKODA has been an Official Main Sponsor of the IIHF World Ice Hockey World Championship – holding a Guinness World Record for longest sports sponsorship
Since 1996, Tissot has been the official time-keeping partner
The tournament has 13 Official Sponsors, joined in 2019 by newcomers Coca-Cola, Mondelēz (makers of Oreo, Alpengold and Tuc) and Chipita (makers of 7days croissants). This is alongside long-standing sponsors, including Isostar.
Versatility of the platform allows for unique activations – such as the launch of ŠKODA's Kamiq car.
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